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• print & publication
• brand & identity
  • mustachio
  • mitchell pierson
  • 25|7
  • volume
  • dragonfly
• web & interactive

A fictional record store based in Buffalo, NY. I wanted to create a branding that would make customers want to support the company by sporting their accessories. I created the logo, a color system for the music genres, product labels, stickers, a screen printed poster series that I printed myself, website, social media, and small accessories that all follow a certain typographic aesthetic.